Effective Copywriting Techniques: The Ads That Sell (Read PDF)

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ISBN 9781329938151

published March 1, 2016

language English

file size 33.91 KB

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Category: Business Economics
Author: Anthony Ekanem
English
Format: EPUB
Size: 33.91 KB
Pages:
Date: March 1, 2016

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Is it something to be regarded as a work of art or beauty? This clever slogans or amusing prose? Or is it workmanship to be judged for reward or recognition? it’s not any of the above.

Advertising is salesmanship multiplied. Nothing else. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter’s job is to sell. Period.

Selling is done by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.

So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. The test results will always outperform all but’better to have a starting point before testing.

So the starting point is the essence of this book.

The tips were expressed here primarily proven and known to be effective.

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